Setting the strategic direction

Change happens when teams have a clear focus. For the change to be successful it has be based on evidence. A successful customer experience solves an unmet need in the market.

Delivery is ultimately more important than strategy. Strategy is there to enable positive outcomes through delivery. To get to a good strategy, you have to get into the nuts and bolts of delivery, and operate at both levels.

I work with companies to create experience strategies that shape businesses, services and products according to the needs of their customers. If there’s no customer problem being solved there is no business.